Whether you love coffee, snacks, serving people or just creating an atmosphere of relaxation and flair, a café franchise business may just be the ticket. The coffee and snacks shop industry in the US alone is huge, generating annual revenue of more than $30 billion dollars, and it's been growing steadily for the past decade without showing signs of leveling off anytime soon. Even in down times, people will still splurge on their usual coffee drink, favorite beverage, or preferred snack as a way of rewarding themselves or out of habit, and that's the foundation for creating a solid customer base that is prime for repeat business. Within the café industry segment, you'll find more than just a typical coffee counter setup available. Some cafés focus on coffee itself or a specific type and/or brand of coffee. Other brands specialize in a specific food or type of food, such as allergy-safe foods, baked goods, juices or all-natural products. Many franchises in this sector blend product aspects to offer the customer a broader experience and diversify revenue streams, so look for one that offers the product lines you believe in. An interesting aspect of many café franchises is the use of atmosphere and ambiance as a way to bring in customers and set the business apart from its competitors. The customer experience can be just as important as the products themselves in a café, so it's important to examine business features such as store layouts and marketing and promotional methods before signing on to any one franchise in the industry. Service is also a crucial part of the café customer experience, so be prepared to work hard and hire a good team to help your grow your business. Having the right staff in a café can make the difference between a customer visiting one time and a customer making your shop his or her new daily stop. For this type of franchise business, good marketing and sales skills or a willingness to develop them are a huge help. As with franchise systems in general, you will likely receive training and support from the franchiser you choose, but being comfortable with selling, marketing and raising brand awareness is usually a must for success in this industry. If you're ready to make the leap into the buzzing café industry, view our listings in this industry today to find the right fit in your area.