Choupette Logo


Initial Franchise Fee £2,332
Capital Required £44,850
Number of units 100
Investment Level £25,001 ~ £50,000
Franchising Since 2010


About Choupette

Choupette began with the desire of the founders to create quality and beautiful clothes for their own children and friend's children, which, for all their advantages would remain affordable.

The brand announced itself in 2007 by presenting a wide range of goods for newborns and children from the year. Successfully occupying its niche and dynamically developing, Choupette gradually enlarged the assortment with new product groups, capsule collections and increased the size range. Today Choupette is an exclusive designer clothes for children from 0 to 14 years old. For 10 years of existence the Russian brand Choupette has won the hearts of customers from many countries of the world and fallen in love with even the punctilious buyers. Brand founder’s own children had time to grow, but the principle of attitude to the clothes Choupette remained unchanged: to create things which design and quality will be appreciated by any loving parent.

Choupette has been specializing in developing the design of children's clothing and accessories, their production and sale through the stores of the branded retail network and wholesale distribution with a guarantee of high quality and flexible pricing policy for more than 10 years. The company is one of the 10 leading domestic manufacturers of clothes and products for children.

Today Choupette has more than 90 stores represented in 86 Russian cities and abroad. The company develops its own franchise program. Franchisee becomes part of a time-­tested and market-oriented system, receives a ready-made concept and products that in just a decade managed to gain a leading position in the market.

Proven Reputation

Choupette is named the best private label of children's products for the "PRIVATE LABEL AWARDS" award in 2017 and is recognised as the "Best Trade Mark of Children's Products". When buying a franchise, you buy a copy of the finished business. Therefore, it is worth choosing only those companies that are reliable and steadily developing. Even in a crisis.



“We have been working with Choupette for many years. And for all the time of our productive cooperation we have never had problems with the head office. All the staff of the franchisor are highly qualified, they are always ready to help solve any problem. I am the owner of the store and constantly disturb the head office with my questions and doubts. And I have never received incompetent advice and have never faced with the unwillingness of managers to help me. Business Development Manager of the brand Anastasia Vasilkova for me is an example of how manager should work with his partners. Anastasias energy is transmitted during webinars, simply charges and does not let you lose your sentiment even in difficult trading periods. ”

Irina Lang, The Master Franchisw owner, Kazakhstan


“We work with Choupette more than 5 years. I opened our first boutique without any experience in business with Choupette team. I'm infinitely grateful for the moral support, for mentoring, for advice on management and business ideas. With Choupette we work, earn, learn and are constantly in a state of progress. That's why we firmly believe in our future”

Anna Zaharyan. Master Franchise Owner, 3 boutiques in Armenia


Individual Style - Limited collections of clothes and recognizable for their beauty and quality envelopes and kits for newborns are developed by Russian designers in cooperation with the New York fashion agency, combining the trends of the world fashion of adults with the tenderness and romance of children's forms and lines.

Own Production - Our own design office is working on building unique patterns that make it possible to create comfortable and comfortable outfits. For sewing, natural fabrics of world textile factories are used. The group of technologists monitors compliance with quality standards. Placing of own manufactures in Russia provides an adequate trading margins on products and minimal dependence on changes in the exchange rate.

Financial Stability - Placing of own manufactures in Russia provides an adequate trading margins on products and minimal dependence on changes in the exchange rate.

Franchising Choupette

Are you ready to open a fashionable children's boutique under the Choupette brand and offer designer clothing with premium quality in the price range "medium" and "medium +".



Franchisee Requirements:

  • A desire to develop the business in the remit of goods for children in the middle price range
  • Availability of investments for the opening of a boutique under the Choupette brand
  • Compliance with the brand concept in the price, marketing and product policies
  • An active life position


What you get in return:

  • Exclusive rights of operation and store location/ running
  • Ready business model that has a tried and tested business process that works
  • Franchisee receives a full packages to launch the store
  • Full support and help setting up
  • No royalty rates or other hidden charges
  • 10% discount on the wholesale price
  • The possibility of returning seasonal products in the amount of 10% of the monthly turnover (netting for new collections)


Conditions On Opening

To open a Choupette store the optimal area of the store must be 55-60 sq.m and approved, including repair by us. Compliance with the requirements for the design of the store, the nomenclature of goods and the use of corporate style. Initial purchase in accordance with the approved product range. Regular purchasing of new seasonal collections. Sale of only Choupette products with the possibility of sorting by non-overlapping commodity groups. Approval of the marketing plan and the desire to develop together!


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