Home Instead Senior Care Logo

Home Instead Senior Care

Capital Required £40,000
Number of units 171
Franchising Since 1994
Royalty Fee 6.5%

Company Overview

Home Instead Senior Care UK provides non-medical homecare to seniors. As a franchisor, it celebrated its 10th anniversary in September 2015. Homecare visits last a minimum of one hour with Home Instead, to provide time for relationship-led homecare to be given, which helps seniors stay living happily and healthily in the comfort of their own homes. There are 150 carefully mapped territories available for caring entrepreneurs with Home Instead, 2013 winner of the bfa Franchisor of the Year Gold Award.


Franchise Overview


Home Instead has 150 territories available, all with a minimum of 25,000 residents aged over 65. By years 3-4 franchisees can typically own a business with a £1million turnover generating an operating profit of 15-20% (excluding any director salary or loan costs). This is achieved with around 130 clients. Territory resales are available across the UK. Home Instead has received a 5 Star Rating in a franchisee satisfaction survey, the highest possible, in 2013, 2014 and 2015.


Home Instead’s training and support programme is  second-to-none, commencing with a tailored 180-day training programme, followed by ongoing support from the business development team. With a 5:1 ratio of franchise offices to national office employees, the support that can be drawn upon is comprehensive; including business development, marketing, care and quality standards, financial management, and IT. Peer support and collaboration is encouraged at conferences, through neighbour networking and online facilities.


Daily Life of a Franchisee

Home Instead’s franchisees become thought leaders  in their communities, acting as the conduits through which Home Instead can achieve its mission to change the face of ageing. An average day involves managerial duties, good communication with employees (caregivers and a care manager) and clients, and active networking within the community, to raise local profile of the model and build links with key charities, organisations and local figureheads. 


Key Information

Network Size: Over 170 units
Franchise Type: Management
Typical Start-up Cost: £90,000-110,000
Minimum Personal Investment: £30,000 (30%)
Franchise Location: Office-based
Market: B2C

Home Instead recent news stories 

04/05/16 - A fantastic 4 CQC Outstanding Ratings for Home Instead Senior Care

29/04/16 - The UK's No 1 homecare provider and No 1 homecare franchisor proudly announced it has received the Queen's Award for innovation - the UK's highest accolade for business success.