Lorraine Gannon - Expense Reduction Franchisee


Feb 10, 2017

Having looked at other cost reduction franchises, Lorraine Gannon chose Expense Reduction Analysts as they were head and shoulders above the rest, and it is already paying dividends.

“I successfully signed my first client a week after completing training because I followed the ERA franchise model to the letter”.

Lorraine Gannon joined in February, 2011 following a successful career as a qualified accountant with 18 years experience. Her last role before becoming an ERA franchise partner was Chief Accountant for a government agency and before that, Finance Director and Co-owner of a chain of gastro pubs.

Based in Malvern, when she’s not working Lorraine likes to spend time with her husband and two young children, taking holidays and reading psychological based books and doing charity work.

The perfect fit

When Lorraine decided to pursue self-employment, she found the ERA model was an ideal fit. This franchise opportunity enables you to plan your own workload and still take time out for the things you enjoy.

“My personal objective is to enjoy a nice family life, with holidays and quality time together, and pay my mortgage off along the way. Being my own boss allows me to choose when to work hard and when to take my foot off the gas.”

In business for yourself, not by yourself

Self employment can seem to be isolated but working for yourself doesn’t mean always working solo. The ERA network boasts a wealth of experience in over 120 cost categories which is brilliant for working on joint projects with other franchise partners.

“I had considered other cost reduction franchises, but they didn’t offer the expertise of a supportive network of franchisees. I didn’t want to be confined to just one or two categories, or walk away from business because I didn’t have the relevant skills. ERA helps me to assist my clients in all areas of their business. It is the access to all of this knowledge that promises me a thriving business. ERA offers that opportunity, with many experts spanning multiple cost areas.”

The training and support

Lorraine is proof of the unbelievable success of an ERA franchise opportunity, having successfully signed her first client just 1 week after completing the Academy training course.

“The training sets you up with the confidence and skills to go out there and do it, and then you perfect your craft! There is plenty of support to help you. The post training guidance from the Academy Business Manager and the rest of the Support Hub was great, the guys were always on hand to offer advice and even accompany me to meetings.”

Lorraine’s advice to someone thinking of buying their first franchise:

“Trust your instinct. My due diligence in searching through franchise choices led me to make the right decision, but eventually there is a leap of faith to be made. Throw yourself at it; don’t let a moment or opportunity pass you by.”

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