Ableworld kicked off 2013 by expanding its franchise network into Scotland with new franchisees Stuart and Jacky Simpson joining the network. The couple saw franchising as “the most reliable route to success” and like a lot of individuals were “fed up with the grind and working for someone else.” The key question for Stuart and Jacky when choosing a franchise was what market to target?Ableworld is at the heart of one of the fastest growing markets in the UK. The ageing population of the nation has attracted much press coverage recently, along with concerns over availability of public funds to cope with such dramatic demographic shifts. There are currently 14.5 million people aged over 60 in the UK today and the Government predicts that in just over ten years’ time nearly 25% of the population will be over the age of 65. Valued at around £1.5 Billion, the mobility retail sector is set to expand dramatically over the next few years as products such as mobility scooters, stairlifts, adjustable beds, wheelchairs and home aids become increasingly in demand.
Stuart and Jacky could clearly see the potential this market offered, but it was also important to them that the franchise was run professionally. The couple commented that “whenever we had contact with Ableworld they always struck us as honest, open and clearly took providing an ethical business seriously.”
The mobility sector is bucking the retail trend. It is a growing market with a significantly increasing customer base. Ableworld have the retail, business and industry experience to capitalise on this growth and are looking for like-minded franchise partners to share in the growth.