Starbucks launches first ever airport reusable cup trial at Gatwick Airport in London.
The beginning of June saw Starbucks embark upon an ambitious challenge here in the UK. The coffee franchise giant is running a trial at London Gatwick Airport to help reduce the amount of disposable cups being used.
The scheme, ran in partnership with environmental charity Hubbub, provides 'jetsetters' with 2,000 reusable cups in circulation at Gatwicks South Terminal. Once the customer has finished with the cup, they just need to dispose of it at one of the five 'Cup Check-In' point located throughout the terminal.
The #cupcupandaway one-month campaign aims to create a culture of reuse on-the-go, empowering the mindset of over three million customers who pass through Gatwick Airport each month!
How it works:
- An option given to Starbucks customers of a reusable cup at the till.
- Customers can use the cup throughout the terminal before they are ready to board a flight.
- Before boarding cups can be discarded at one of the five 'Cup Check-In' points placed within the terminal (including the Starbucks store). Gatwick's waste management team will then collect the cups and they will be washed and sterilised in line with Airport safety regulations and returned to the Starbucks store.
- Cups will then be ready to be reused by future customers!
*Any customers who wish to purchase a disposable cup at the current Starbucks 5p charge, can do so.
“The purpose of working with Hubbub and Gatwick is to help create a new culture of reuse on-the-go by giving customers the option of a reusable cup instead of paper for free. We are optimistic that the ‘Cup Check-In’ points around the airport will provide enough places for customers to return their cups on the way to their gate, but also recognise this might not for everyone. The goal of the campaign is to save 7,000 disposable cups over the course of the month, and find out the best ways to drive reuse where it is typically harder to do so - such as airports."
Jaz Rabadia MBE, UK Senior Manager of Energy
and Sustainability at Starbucks Jaz Rabadia