Baskin-Robbins franchisee celebrates 1st anniversary with community


Feb 10, 2017

Azmeena Dewji has been a Baskin-Robbins franchisee since April 2012 and is now celebrating the success of her franchise with a big anniversary celebration.

Azmeena owns the Baskin-Robbins restaurant in Northwood, Middlesex, and with her sweet tooth and friendly service she has made her restaurant a fun place at the heart of her community.

“I decided to buy the Baskin-Robbins franchise because I have grown up with the brand and their products. I have really fond childhood memories of Baskin-Robbins, my family and I would go there for a treat and I always wanted to be involved in a business with a sweet factor.”

Baskin-Robbins is the world’s largest chain of ice cream speciality stores operating in a market worth $1.8 billion. Since 1945, Baskin-Robbins have introduced over 1,000 unique, fun and much-loved ice cream recipes and frozen drinks including their famous ice-cream cakes. Their stores continue to be popular throughout the year as products are an affordable treat for families. Baskin-Robbins sells in excess of 300 million scoops of ice cream each week across 6,700 stores in 50 countries.

“I think looking back on my first year my favourite moments are when I have children or parents come into the store, telling me about how they have enjoyed our ice-cream cakes for their birthday celebrations. It is a great feeling to be so rooted in this community and to have people come in excited and with smiles on their faces.”

“Baskin-Robbins has a very supportive nature as part of their culture and Chris, my account manager, has been very supportive throughout the year. We are very excited about our anniversary celebrations. We have invited children from the local school and people from the community to celebrate with us. Like for any great birthday party we will have a face painter for the children, balloons and an extra special ice-cream cake. I am really looking forward to my second year with Baskin-Robbins and will hopefully be opening a few more stores soon.”

Baskin-Robbins already has over 100 stores in the UK and is now offering opportunities to investors with a minimum of £300k liquid capital to develop a multi-store portfolio. A typical area containing 5 stores has the potential to turnover £1 million in the first full year of trading with EBITDA of 10-15%.