Leading greeting card publisher and franchisor, Card Connection has announced the launch of a new mini-range of Birthday designs featuring the cute phenomenon - Boofle. Boofle from UK Greetings, first catapulted into the market in 2008, and just days later won Best Cute Range at the Henries – the Oscars of the greeting card industry.
“Boofle was created by David Blake and is brand managed by his wife Sarah, both who were once part of the Hanson White creative team at UK Greetings,” explains Michael Johnson, managing director, Card Connection. “Boofle has gone from strength to strength, and we are delighted that this popular knitted pooch is our new friend! He has an endearing story:
‘Grandad’s woolly cardy has seen better days, it was still soft and cosy, but a little bit frayed. There were holes in the elbows and just one button remained, but from this, Nanny was sure something else could be made. So she started to sew on that cold winter’s night, and Boofle was born, much to the children’s delight. Boofle was all that a snugglesome pup should be, loveable and cuddly and a best friend to you and me.’
“Our network of franchisees will now begin to supply our retail customers across the UK with new Boofle designs,” confirms Johnson. “Boofle’s ability to captivate both a male and female audience, gorgeous designs plus simple, heartwarming and conversational captions is sure to make him a true favorite with all our customers.”
Card Connection which last year celebrated its 21st year in operation as a franchisor is one of the UK’s largest consignment greeting card publishers and is the market leader in the franchised distribution of greeting cards. The business’ unique model of consignment sales has resulted in a strong brand and established reputation which has been proven over many years. Through its franchisees Card Connection supplies about 12,000 retailers throughout the UK.
Card Connection is part of UK Greetings Ltd, which is a subsidiary of American Greetings Inc., the largest greeting card publisher in the world and has limited vacancies for franchisees that are keen to run an expanding business. Since the franchise network in the UK is saturated, the available opportunities now consist of acquiring an already established territory from existing franchisees. These vary in price according to their level of development, but start at £7k + Stock + Card Connection fee with earnings potential in excess of £50k per annum.