Card Connection Stands Out with Help of Signs Express


Mar 14, 2017

13 March 2017: Leading greeting card publisher and franchisor, Card Connection has been working with Signs Express in Norwich to develop new van signage for franchisee Martin Rolfe. Martin who is Card Connection’s longest servicing franchisee of almost 25 years, supplies the Company’s extensive range of greetings cards and accessories to around 230 retailers in Norwich, Norfolk and a small part of Suffolk.

“I have recently purchased two delivery vans and needed new decals,” confirms Martin Rolfe. “When visiting my retail customers, I believe it is important to be recognised instantly and stand out from the crowd and so I got in-touch with my local Signs Express.

“Signs Express is also a franchise company and so I felt the staff could really identify with my business,” continues Martin. “I gave them the brief and was impressed with the results which are big, bright and colourful and have more impact than my previous van signage.

“My two vans now look terrific and most importantly, very professional! James Mingay from Signs Express was happy to give me advice about the livery design that improved the overall appearance of my vehicles, which will help raise the profile of Card Connection and ultimately my business within my local area. I now see people taking a second glance as I drive by!”

James Mingay, senior manager, Signs Express Norwich comments: "We take great pride in showing our clients how to maximise and take advantage of often overlooked branding and graphic opportunities. Vehicle graphics are an affordable and powerful way to create immediate impact. Martin's new look vans have been designed to demand attention and we're excited to see them out and about doing just that."

Card Connection is part of UK Greetings, which is a subsidiary of American Greetings Inc., one of the largest greeting card publishers in the world. Since the franchise network in the UK is complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £12,5k + Stock + Card Connection fee with earnings potential in excess of £50k per annum.

Card Connection territories currently available include: Fife, Edinburgh/Scottish Borders, Stirling, Brighton, Plymouth, Bath, Northampton, Liverpool, Macclesfield and South West Ireland.

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