Jan Sander, Ritesh Manchanda, Gopal Mohan Gupta, Charanjit Singh Arora, Berenike Seeberg-Elverfeldt, Tobias Zimmer
From Germany to the world. With a master franchisee in India, Coffee-Bike is continuing its steady growth and lays the foundation for entering the Asian market. The cooperation with GIAAN Corporate Services Private Ltd. gives the German coffee all-rounder the opportunity to establish their Coffee-Bike brand in Asia. Ritesh Manchanda, Gopal Mohan Gupta and Charanjit Singh Arora (and other business partners), having decades of experience in operational management, corporate management and consulting, see a great potential for the Coffee-Bike concept in the Indian market.
Coffee has long since replaced tea as “the must-have drink” in India and the business with coffee in general is booming in the Asian countries. Rising international brand affinity as well as an increasing middle income class in India lead to a growing interest in franchise concepts from the West. “India represents a great opportunity for the to-go food sector. Coffee-Bike’s unique mobile concept can be easily integrated in the Indian shopping centres and has its fingers on the pulse of the time with regard to the increasing consumption of high-quality coffee”, says Gopal Mohan Gupta.
“The market entry in Asia is a very exciting task! It makes us proud to operate our made in Germany Coffee-Bikes at the other end of the world. Moreover it indicates the opportunity to establish our successful system in many other parts of the world. We are looking forward to the cooperation with GIAAN Corporate Services Private Ltd. and many Coffee-Bikes in India”, says Tobias Zimmer, CEO at Coffee-Bike GmbH. The brand Coffee-Bike has been officially rolled-out in New Delhi/NCR and Bangalore.
The young start-up company from Osnabrück, Western Germany, was honoured several times for their innovative mobile coffee-shop business model and successfully established the Coffee-Bike in numerous European countries.
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