Coffee Republic, opened it’s latest bar in Hounslow, West London, 3 weeks ago. They are also opening sites in the new Northampton Railway Station, and in Chatham, Kent and Whitechapel, East London, later this summer, as well as “a pipeline of numerous others” predominantly in and around London and the South East, as part of its target to open 20 sites annually under its franchise agreement while also growing its overseas presence, adding in the UK to it’s 4 company owned bars, and 16 franchised bars.
Richard Shakespeare, Head of Franchise Sales at Coffee Republic, responsible for all UK, International & Corporate, reports that the company is developing and growing the brand successfully since the re-launch of the franchise in June last year.
“This is the biggest period of growth since the new owners took over in 2009, both within the franchise model and supporting our company owned bars. There are 10 franchisees waiting to open Coffee Republic bars, as soon as suitable locations can be secured, mostly on a multi-store deal. “ He went onto say ‘’The delay in opening sites is down to find the right location; working closely with Danny Coole our Head of UK & International Operations and his team, we regularly turn down many sites that come to us as unsuitable.” Danny Coole and his team have been working very hard for the last 15 months alongside the franchise to put in place process to ensure the growth can be sustained and long term. With the international development schedule being closely managed it adds a different dimension and pressure but means Danny and the team are well travelled.
Coffee Republic looks for premium location sites, seeking corner aspects as a preference, of 100 – 110 square metres, on busy High Street Locations with high foot traffic throughout the day. Richard said locations close to amenities such as offices, hospitals,& universities are preferable to draw customers throughout the day, creating the flow of customers desired for a successful operation
The company is also growing its overseas estate having signed Master Franchise Agreements in Qatar, Oman, Jordan, South Africa, Saudi Arabia, Kuwait and Pakistan.
Coffee Republic is due to open in Qatar next month under a Master Franchise Agreement signed in January that will see a minimum of five sites open over the next five years. A similar deal is in place in Oman, where the first site is due to open next January.
Meanwhile, Coffee Republic at Lanzarote Airport, opened this week, on Monday 28th July. The airport has over 2.2 million passengers a year, and with the bar being located airside offers a great opportunity to expose the brand to the many British who travel there. The franchise, operated by a major food and beverage operator based in Barcelona, who either own or manage hundreds of brands all over Spain, means a long term collaboration with Coffee Republic offers a real opportunity to grow the brand in Spain with new opportunities, moving forwards. Coffee Republic at Lithuania’s Vilnius International Airport, operated by another new International Franchise partner, opens at the end of August.