Choupette starts own online-training program for company and franchisee staff 'Choupette University'
The children’s clothing brand has developed their own training program ‘Choupette University’ for distance learning employees and franchisees. The program consists of listening to more than 25 training lectures from experts in sales, marketing, human resource management. The students can take tests and gain a diploma in professional retraining. The program is accessible to all company staff with a possibility of active use at any time.
The Choupette University has been created for the wide franchisee network. The main purpose of education is to help with opening a franchise store and developing the Choupette brand in different regions and countries, and also to standardise and accelerate training of personnel. Thanks to the Choupette University network partners have a ready decision on the shop organisation, the description of goods groups and merchandising.
The education program is divided into 3 blocks: listening of profile lectures, certification test execution and professional reorientation. The test program gives the chance to check the knowledge at all stages of shop’s work: from the brand to finishing sales technicians The education program is divided into 3 blocks: listening of profile lectures, certification test execution and professional reorientation. The test program gives the chance to check the knowledge at all stages of shop’s work: from the brand to finishing sales technicians
The education course has more than 25 lectures from leading experts of the industry such as; team building, sales management, time management, personnel motivation, business skills, the art of presentation, and business ethics. The main emphasis is placed on training in sales technicians, namely, ‘SPIN selling’. SPIN selling is a unique model based on 4 key questions; situation, problem, implication, and need-payoff. Allowing potential franchisees to work successfully in crisis situations, to detect true requirements for the customer, and to behave in an unostentatious way. The SPIN selling method is widely known and popular in the modern market. It’s often applied at financial institutions, insurance and bank spheres. Before entering this model into the training program, the company made experiments on its introduction on own network shops, as a result the company saw significant growth of revenue over the year.
9 professional retraining courses will help potential franchisees easier and quicker to enter business specifics, to gain the necessary knowledge, and also to understand processes of the shop work organisation. Courses on organisation management, internet marketing, and human resource management are presented in the program.
The Choupette University is packed with information accumulated for many years work within the company. The program focuses on training in sales techniques, client motivation to purchase (psychology of the buying process), and the logical sequence of actions. Access to the platform is available to all network partners at any time, 24/7. The Choupette University is a strong support network of partners, to help you get off your feet when when opening a Choupette store, to running your franchise and tackling everyday challenges!