etyres has introduced a new discount promise campaign to appeal to price-conscious vehicle owners who are keen to buy online and keep motoring costs low.
Recent reports have revealed that online tyre retailing is set to soar with customers influenced by “price, availability and choice” and etyres has launched its new discount initiative to ensure existing customers remain loyal to the brand, while low prices attract new sales.
Detailed market research and customer feedback have played a role in etyres decision to offer a permanent discount price commitment of up to £25 to keep its prices highly competitive.
Clive Edwards, etyres marketing manager, commented: “We recognise that price and value for money are very important to our customers. Our mobile tyre fitting service delivers the most convenient service available, so we also have to focus on offering competitive prices.
“That is why we have launched our etyres discount promise and we want our new pricing message to be synonymous with the etyres brand.
“While we have built our nationwide reputation on our core business values of honesty, reliability and professionalism, we also strive continuously to ensure our prices highly competitive, so that our customers can rest assured they get the benefit of our free mobile tyre fitting service, plus unbeatable value for money.”
etyres Franchise Owners have access to high quality marketing collateral to promote the new price promise, including leaflets and van signs, while Head Office is promoting the campaign online through its website, social media channels and direct emailing.
The etyres discount promise entitles customers to £25 off when they buy four new tyres or £10 if they order two or three tyres. The discounts apply to all the tyres supplied and fitted by etyres, including economy, mid-range and all the premium brands, such as Bridgestone and Michelin.
etyres constantly compares tyre prices with its competitors to make sure its customers are getting the best value for money and collates over 5,500 prices from across the industry.
By initiating and rolling out nationwide campaigns, etyres ensures its Franchise Owners can concentrate on running and growing their business, safe in the knowledge that the brand is remaining at the forefront of the online mobile tyre fitting industry.