Home Instead Senior Care 5 Star Franchisee Satisfaction for the 4th consecutive year


Feb 10, 2017

Homecare franchisor Home Instead Senior Care has received a 5 Star rating for the 4th year running in Smith & Henderson’s annual Franchisee Satisfaction survey.5star

With over 900 franchisors in the UK - 5 Star Franchisee Satisfaction from the independent market research company helps stellar franchisors stand out from the competition.

The Home Instead Senior Care network has 180 passionate franchisees in the field, all united behind the brand’s mission: to change the face of ageing.

Thanks to its franchisees, the caring entrepreneuers who deliver the brand’s relationship-led homecare in their territories, the franchisor has brought home the highest rating possible in the prestigious survey since 2013.

With 130 territories still available, as well as territory resale opportunities across the UK, the accolade from Smith & Henderson marks Home Instead Senior Care out as an ethical, robust franchisor.

This year’s Smith & Henderson survey was completed by 91% of Home Instead’s franchisees – with an overall franchisee satisfaction score of 81% - up 2% since 2015.

 Headline findings in 2016 include:

  • 98% of franchisees believe the services they provide are better than the local competition
  • 98% of franchisees who joined the network in the last 18 months rated their initial training and first six months support favourably
  • 95% of franchise owners believe the brand helps them differentiate themselves in the market place
  • 95% of franchisees favourably rated the long term prospects for their franchise business
  • 93% of franchisees say there is a proven system and if they follow it they will be successful

Home Instead Senior Care could not deliver its mission and the dignified, relationship-led homecare that it believes in without the commitment of its franchisees. Measuring their satisfaction is, therefore, a critical part of the brand’s franchise model.

Franchisee satisfaction is measured against the following criteria: Training and Support, The Franchise System, Culture and Relationships, Value and Rewards, Leadership and Stewardship and General Satisfaction.

The results provide robust feedback that the brand uses to base planning for future initiatives and on which to further improve and evolve its services for its franchisees. Participation means that the brand can benchmark against other care companies and other franchisors, to take a holistic view of its proposition against the franchise landscape in the UK.

Ruth Brown, Head of Franchise Development at Home Instead Senior Care, said: “We are thrilled to receive 5 Star endorsement of our franchise model for the 4th consecutive year from the people who operate it. And as a franchisor we are celebrating an impressive 81% overall satisfaction score.

“Our franchisees are the people best placed to give our brand its most persuasive testimonial as a business opportunity. We have 130 carefully mapped territories available and are looking for caring entrepreneurs to franchise with our brand and become a part of our mission to change the face of ageing.”


Steven Frost, CEO at Smith & Henderson, said: “Our 5 Star Franchisee Satisfaction rating represents franchisee/franchisor relationships that are a reflection of best practice. Receiving our 5 Star marque for the fourth consecutive year is testimony to homecare franchisor Home Instead Senior Care’s commitment around listening to, and acting upon, the views of its franchisees."