Leading pizza franchise, Papa John’s, has announced Planet Ice, the largest ice leisure brand in Europe, has added two new Papa John’s in its Basingstoke and Coventry ice rinks. Planet Ice first launched Papa John’s in its Milton Keynes and Uttoxeter venues earlier this year and has timed the latest openings to coincide with the forthcoming Ice Hockey season which starts in September.
“It was always our plan to introduce Papa John’s into these four venues and so far, the ‘Better Ingredients, Better Pizza’ concept has been hotly received!” confirms Andreas Petrakas, brand business development manager, Planet Ice. “We have had some great feedback and believe Papa John’s now adds to our fan’s overall experience to help ensure enjoyment at our ice rinks is maximised!
“We needed to get our skates on to time the openings specifically for the hockey season which always draws large crowds,” continues Petrakas. “Six teams play out of our rinks attracting between 1,200 and 2,500 people to watch each game. We are now proud to provide Papa John’s as the superior quality branded food option for our customers and their families to enjoy.”
Anthony Round, business development manager, Papa John’s comments: “We now have more than 300 stores in the UK and our nationwide TV advertising is really tempting customers to try our fresh dough pizzas created for a better natural flavour. The success of the Planet Ice deal reflects the growing popularity of the Papa John’s brand and we are delighted to enable customers now to enjoy top quality pizza at their favourite leisure venue.”