Leading sign franchise identifies Wales as a key target market
for expansion
Signarama, the world’s largest sign making franchise with over
920 outlets in 55 countries, is searching for new franchisees in
Wales. The signage expert has identified Wales a key target market
in its future growth plans.
The signage business is booming worldwide as organisations
compete to attract new customers in ever-crowded marketplaces. All
businesses have one thing in common, they all strive for increased
growth and greater profits. For this to happen it is essential that
a business raises awareness of its brand.
According to Signarama, it has never been a better time to
invest in the signage market. The sign and graphics sector is a
global multi-billion pound industry as businesses and organisations
need to find new ways to promote and differentiate themselves.
Signarama has been at the forefront of this sector for over 20
years.
Like the rest of the UK, the Welsh economy has recovered well
after the recession and is on an upward curve where investment and
employment opportunities are increasing. The tourism industry is
also booming, with the latest figures showing Wales had 884,000
international visitors spending £353 million during 2013.
"We see Wales as a key target market for Signarama UK due to
its increased investment and continual growth, we will not be
offering this opportunity to just anyone,” explains Sunil Kapoor,
Signarama UK managing director and master franchisee.
“We have a number of prime territories available throughout
Wales. Whilst most franchise agreements are for five years ours is
27 years, one of the longest in the industry. We want to build a
long-term relationship with our franchise partners. They can be
confident they are joining a secure, profitable and sustainable
business – they know we will still be in business in 27 years’
time.”
He added: “All our franchisees undergo our industry leading
five week training programme (including two weeks at the company HQ
in Florida) as well receiving extensive mentoring from experienced
franchisees. Running a Signarama franchise can be highly
rewarding from both a financial and personal viewpoint. Over
25 years we have already made all the mistakes and perfected the
business model so it is a successful formula, which our franchisees
can take full advantage of. In addition, we are bang up to
date with all the latest signage and design developments so our
franchisees can offer customer cutting edge signs.”
