The Queen's Award is extremely prestigious and is a true
testament of the first class, relationship-led care that the brand
has created, a person-centered model that delivers dignified,
quality care in the home for older people.
Home Instead are the pioneers of relationship led care;
•Homecare visits that typically last a minimum of one hour or
•A focus on the value of companionship and trips out alongside
practical help with bathing and meal preparation.
•CAREGivers and clients matched according to common hobbies
Co-founders Sam and Trevor Brocklebank brought the Home
Instead ethos to the UK after experiencing poor care when Trevor's
grandfather Frank needed support. They knew there had to be a
better way for an ageing population to receive care, a way to
provide a quality experience that helps older people continue to
live happily and healthily in the comfort of their own homes as
long as possible.
The Queen's Award recognises the growth of Home Instead - from
the pilot office set up in 2005 by the Brocklebanks - to a robust
network of 175 offices across the UK. The brand is made up of a
family of business owners who are united in its mission: to change
the face of ageing.
Today, almost 8,000 people are employed across the national
operation giving care and companionship to 8,000 elderly clients.
Trevor Brocklebank, Chief Executive, said: "We are very proud
of the difference the ‘Home Instead Way' has made to older people's
lives and their families in turn over the last decade, a standard
of care we believe truly honours the memory of my late
"On behalf of our network, we are honoured to receive the
Queen's Award, the pinnacle of business achievement in the UK.
Together we provide five million hours of relationship-led homecare
each year. We couldn't do this without our dedicated army of
CAREGivers on the ground. This award pays testimony to their
devotion to realising our mission and I thank them whole-heartedly
for their commitment."